Email Marketing Manager

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Written by AI from the job title and company, not by ADLIB Recruitment | B Corp™, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at ADLIB Recruitment | B Corp™ will play a crucial role in developing and executing compelling email marketing strategies aimed at enhancing brand recognition and customer engagement. This position involves managing all phases of the email marketing process, including strategy creation, content development, segmentation, analytics, and performance monitoring, contributing to long-term customer loyalty and driving revenue growth. The successful candidate will collaborate closely with cross-functional teams to ensure alignment with overall marketing initiatives and organizational goals.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with business objectives.
• Manage the end-to-end process of email marketing campaigns, including planning, design, execution, and analysis.
• Create and optimize email content to engage customers effectively, focusing on compelling messaging and design.
• Segment email lists based on customer behavior and demographic data to maximize engagement and conversions.
• Analyze campaign performance using key metrics such as open rates, click-through rates, and ROI, and report findings to stakeholders.
• Collaborate with the design and content teams to ensure email templates are visually appealing and brand-consistent.
• Implement and manage A/B testing to refine email marketing strategies and improve effectiveness.
• Ensure compliance with email marketing laws and regulations, including GDPR and CAN-SPAM.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 3-5 years of experience in email marketing or digital marketing roles.
• Proficient in email marketing software (e.g., Mailchimp, Constant Contact, HubSpot).
• Strong analytical skills with the ability to analyze data and metrics to inform decision-making.
• Excellent writing and editing skills, with attention to detail and the ability to create compelling content.
• Knowledge of email automation tools and customer relationship management (CRM) systems.
• Familiarity with HTML/CSS for email template creation and editing is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to enhance email marketing initiatives. This includes widely used email marketing platforms like Mailchimp, HubSpot, and Campaign Monitor, as well as analytics tools for performance monitoring, such as Google Analytics. Familiarity with CRM systems and marketing automation software is essential for efficient data management and targeted outreach.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will exhibit strong creative thinking and problem-solving abilities, along with a proactive approach to campaign management. They will possess excellent interpersonal skills, allowing them to work effectively within a team and communicate ideas clearly to colleagues and stakeholders. A passion for digital marketing and a commitment to continuous improvement in their strategies will further enhance their fit within the organization, contributing to ADLIB Recruitment's mission as a B Corp™ company focused on positive social impact.