Email Marketing Manager

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Job Overview

The Email Marketing Manager at Apollo Growth | Performance Marketing Agency will be responsible for leading and enhancing our email marketing strategies. The ideal candidate will develop and execute comprehensive email campaigns aimed at engaging our client’s audiences, driving customer retention, and increasing overall conversions. This role involves collaborating with cross-functional teams to ensure alignment with broader marketing goals and utilizing analytics to optimize performance.

Job Responsibilities

• Develop and execute email marketing strategies that align with the company’s overall marketing goals.
• Create, manage, and optimize email campaigns, including promotional, transactional, and lifecycle campaigns.
• Segment email lists for targeted campaigns based on engagement metrics and customer behavior.
• Analyze campaign metrics and metrics from past campaigns, providing actionable insights for subsequent initiatives.
• Collaborate with design and content teams to create compelling email content and visuals.
• Maintain the email marketing calendar and ensure timely execution of campaigns.
• Test and optimize various aspects of email campaigns, including subject lines, email architecture, and call-to-action strategies.
• Ensure compliance with email marketing regulations and best practices, such as GDPR and CAN-SPAM.
• Build reports and dashboards to communicate the performance of email campaigns to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong understanding of email marketing metrics and analytics tools (e.g., Google Analytics, email performance dashboards).
• Excellent written and verbal communication skills with a focus on crafting compelling content.
• Strong project management skills with attention to detail and the ability to manage multiple campaigns simultaneously.
• Knowledge of HTML/CSS is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute email marketing strategies effectively. This includes advanced email automation platforms, CRM software for customer segmentation, analytics tools for measuring campaign performance, and design software for creating engaging email content. Familiarity with A/B testing tools and integration platforms for maximizing marketing efficiency will also be essential.

Ideal Candidates

The ideal candidate will possess a blend of creativity and analytical skills, demonstrating a passion for email marketing and a results-driven mindset. They should be proactive in seeking innovative solutions to enhance campaign effectiveness, with a strong focus on detail and accuracy. Strong collaboration and communication skills are vital, as the role involves working closely with various teams. A candidate who remains adaptable in a fast-paced environment and stays current with email marketing trends will thrive in this position.