Email Marketing Manager

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Written by AI from the job title and company, not by AssemblyAI, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at AssemblyAI will play a pivotal role in developing and executing innovative email marketing strategies that engage, inform, and convert our audience. This position involves managing end-to-end email campaigns, from designing compelling email content to analyzing performance metrics to refine approaches continually. The ideal candidate will have a strong background in email marketing, a passion for data-driven decision-making, and the ability to collaborate effectively with cross-functional teams to achieve business objectives.

Job Responsibilities

• Design, implement, and manage successful email marketing campaigns that align with the company's promotional and branding strategies.
• Segment and analyze the existing customer database to personalize campaigns effectively and improve engagement rates.
• A/B test email campaigns to optimize performance based on recipient engagement metrics.
• Monitor and report on campaign performance, using insights to inform future email marketing strategies.
• Work closely with the content and design teams to ensure all email communications meet brand guidelines and tone.
• Stay up-to-date with email marketing trends, best practices, and compliance regulations to ensure our strategies remain competitive.
• Manage the email marketing calendar to systematically plan and track all email initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or a similar digital marketing role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or similar.
• Strong analytical skills and experience with data analysis tools to interpret campaign performance.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will leverage various email marketing platforms, such as Mailchimp and HubSpot, alongside analytical tools like Google Analytics and customer relationship management (CRM) software. Familiarity with HTML and design tools such as Adobe Creative Suite will enhance the ability to create more engaging email content. The role may also involve using project management tools like Asana or Trello for efficient workflow management.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at AssemblyAI will possess a strategic mindset, creativity, and a data-driven approach to marketing. They will be proactive, adaptable, and able to work independently while fostering collaboration among team members. A passion for technology and innovation, combined with the ability to translate complex data into actionable insights, is essential. Strong interpersonal skills will be crucial for building relationships with internal stakeholders and understanding the needs of our customers.