Email Marketing Manager - B2B

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Written by AI from the job title and company, not by Drake Software, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager - B2B at Drake Software will be responsible for developing and executing comprehensive email marketing strategies tailored to our business clients. This role involves analyzing market trends, customer behavior, and campaign performance to drive engagement and conversions. The ideal candidate will collaborate closely with the sales and product teams to ensure alignment of messaging and promotion through targeted communication, while continuously optimizing our email outreach efforts.

Job Responsibilities

• Develop and implement effective B2B email marketing campaigns that align with business goals and objectives.
• Analyze target audience, segmentation, and behavior to create tailored messaging and content.
• Collaborate with the product and sales teams to design promotional email content and schedules.
• Monitor, analyze, and report on email campaign performance metrics, making data-driven adjustments as needed.
• Manage and maintain the email marketing database, ensuring high deliverability and engagement rates.
• Stay updated on industry trends, best practices, and regulatory compliance related to email marketing.
• Conduct A/B testing to refine email strategies and improve overall performance.
• Create and maintain project timelines to ensure timely delivery of email campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, specifically in a B2B environment.
• Strong understanding of email marketing metrics and analytics tools.
• Proficiency in email marketing platforms (e.g., HubSpot, Marketo, Mailchimp).
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• In-depth knowledge of marketing automation and CRM systems.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to effectively execute their responsibilities. This includes, but is not limited to, email marketing platforms such as HubSpot and Marketo, analytical tools like Google Analytics, customer relationship management (CRM) systems, and project management software to coordinate campaign schedules and timelines.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess strong analytical skills, a creative mindset, and a deep understanding of B2B marketing dynamics. A proactive approach to problem-solving, combined with excellent project management capabilities, will be essential. Furthermore, the candidate should demonstrate exceptional communication skills and the ability to adapt messaging strategies based on data insights. A passion for technology and continuous learning in the email marketing landscape will also make them a strong fit for our team at Drake Software.