Email Marketing Manager

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Written by AI from the job title and company, not by Camelot SI LLC, Sharper Image Licensee of SharperImage.com, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Camelot SI LLC will be pivotal in developing and executing our email marketing strategy. This role involves managing all aspects of email communications including content creation, audience segmentation, design, and performance analysis. The successful candidate will work collaboratively with the marketing team to enhance customer engagement and drive conversion through targeted email campaigns, while strictly adhering to best practices and compliance regulations in the email marketing space.

Job Responsibilities

• Develop, implement, and manage comprehensive email marketing strategies and campaigns.
• Create compelling email content, including promotional offers, newsletters, and automated workflows.
• Segment and analyze customer data to tailor email campaigns for increased engagement and conversions.
• Monitor and report on the performance of email campaigns, utilizing metrics such as open rates, click-through rates, and conversion rates.
• Collaborate with the design team to create visually appealing and responsive email templates.
• Ensure email campaigns comply with industry regulations and best practices (e.g., CAN-SPAM, GDPR).
• Manage and maintain the email marketing database and CRM integrations.
• Stay up-to-date with current trends and best practices in email marketing and digital marketing technology.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong analytical skills and experience with A/B testing and data analysis.
• Excellent written and verbal communication skills.
• Understanding of HTML/CSS for email template design is preferred.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

Technologies & Tools

The Email Marketing Manager will leverage a variety of technologies and tools to execute email campaigns efficiently. These include, but are not limited to, email marketing software such as Mailchimp, HubSpot, or Klaviyo, analytics tools for tracking campaign performance, customer relationship management (CRM) systems to manage audience segmentation, and design software for creating engaging email content. Proficiency in HTML and CSS will be beneficial for customizing email templates.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess strong creativity and a data-driven mindset. They should be adept at translating marketing goals into effective email strategies and exhibit a keen eye for detail. A passion for staying updated on marketing trends and technology, along with the ability to work collaboratively within a team and manage time effectively, will be essential to their success. Strong interpersonal skills and a customer-centric approach will further enhance their fit for this position at Camelot SI LLC.