Email Marketing Manager

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Written by AI from the job title and company, not by Colibri Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Colibri Group will be responsible for developing, executing, and optimizing email marketing strategies that enhance engagement and drive conversions. This role involves creating targeted email campaigns, managing subscriber lists, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with brand objectives. The ideal candidate will have a strong background in email marketing, excellent analytical skills, and a keen understanding of customer behavior to effectively tailor communications.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to achieve business objectives.
• Create, design, and execute email marketing campaigns, including promotional newsletters, automated triggered emails, and drip campaigns.
• Manage and segment email subscriber lists to maximize engagement and conversion rates.
• Analyze campaign performance metrics and derive actionable insights to improve future email communications.
• Collaborate with the content, design, and product teams to ensure cohesive messaging and branding within all email communications.
• Stay current with email marketing trends, best practices, and technologies to continually enhance the effectiveness of campaigns.
• Ensure email campaigns comply with regulatory standards, including CAN-SPAM and GDPR.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and CRM systems.
• Strong analytical skills with experience in A/B testing, email performance reporting, and optimization techniques.
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Understanding of HTML/CSS and basic design principles is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to enhance email marketing effectiveness, including email marketing platforms such as Mailchimp and HubSpot, customer relationship management (CRM) systems, analytics and reporting tools to track performance metrics, and project management software for campaign coordination. Familiarity with HTML/CSS for email template customization is also beneficial.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Colibri Group will possess strong creative and strategic thinking skills, with an ability to analyze data and derive insights that lead to effective marketing solutions. They should be detail-oriented, self-motivated, and have a proactive approach to problem-solving. A genuine passion for email marketing and a commitment to staying ahead of industry trends are essential characteristics that will help drive success in this role.