Email Marketing Manager & Content Strategist

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Written by AI from the job title and company, not by Procure Impact, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager & Content Strategist at Procure Impact will play a pivotal role in driving our email marketing campaigns and shaping the content strategy to enhance customer engagement and retention. The successful candidate will be responsible for developing, executing, and analyzing targeted email marketing campaigns, as well as crafting high-quality content that aligns with our brand voice and objectives. This position requires a strategic thinker with a strong understanding of email marketing metrics, A/B testing, and segmentation who can collaborate effectively with various teams to achieve overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase engagement and conversion rates.
• Design, create, and optimize email campaigns, including writing compelling copy, designing visuals, and segmenting target audiences.
• Analyze campaign performance metrics and provide actionable insights to enhance future campaigns.
• Manage email marketing calendars and coordinate with cross-functional teams to ensure timely delivery of campaigns.
• Conduct A/B testing to improve email performance and engagement levels.
• Stay updated on industry trends and best practices in email marketing and content strategy.
• Work closely with the content team to create informative and engaging content that can be utilized across various marketing channels.
• Maintain and improve email marketing lists to ensure high deliverability and low bounce rates.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 to 5 years of experience in email marketing and content strategy.
• Strong understanding of email marketing software and analytics tools (e.g., Mailchimp, HubSpot, Google Analytics).
• Proficiency in copywriting and content creation with a keen eye for detail.
• Experience with A/B testing methodologies and data-driven decision-making.
• Excellent organizational and project management skills.
• Ability to work independently as well as collaboratively in a team environment.

Technologies & Tools

The Email Marketing Manager & Content Strategist will utilize various technologies and tools to enhance productivity and effectiveness in this role. This includes email marketing platforms such as Mailchimp and HubSpot for campaign management, Google Analytics for performance tracking, and graphic design software like Adobe Creative Suite for creating visually appealing email content. Familiarity with Customer Relationship Management (CRM) systems will also be essential.

Ideal Candidates

The ideal candidate will be a proactive individual with a passion for email marketing and content strategy. They should possess strong analytical skills, allowing them to interpret campaign data effectively and implement strategies that yield measurable results. Excellent interpersonal and communication skills are vital for collaboration with various teams. The candidate should also exhibit creativity and a keen eye for detail, ensuring that all content is not only engaging but also aligns with organizational goals. A results-oriented mindset and the ability to thrive in a fast-paced, dynamic work environment are crucial for success in this role.