Email Marketing Manager (contract)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Creative People, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Email Marketing Manager (contract) at Creative People will be responsible for developing and implementing comprehensive email marketing strategies that drive engagement and increase customer retention. This role will involve managing the entire email marketing process from content creation to execution, as well as analyzing campaign performance to optimize future initiatives. The ideal candidate will possess a strong background in email marketing, a keen understanding of customer segmentation, and the ability to leverage data insights to enhance overall marketing efforts.

Job Responsibilities

• Develop and execute effective email marketing campaigns aligned with business objectives.
• Create engaging, relevant, and personalized content for various email segments.
• Manage email lists, ensuring data integrity and optimizing segmentation strategies.
• Monitor and analyze campaign performance metrics to identify trends and areas for improvement.
• Collaborate with design teams to create visually appealing email templates.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
• Conduct A/B testing to evaluate the effectiveness of different email approaches.
• Maintain up-to-date knowledge of industry trends to leverage new techniques and technologies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Strong understanding of email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Proficient in HTML/CSS for email design and troubleshooting.
• Exceptional written communication and copywriting skills.
• Demonstrated ability to analyze data and generate actionable insights.
• Experience with marketing automation tools and CRM systems.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to facilitate successful campaign execution. These include email marketing software such as Mailchimp and HubSpot, data analytics tools like Google Analytics, and CRM systems to manage customer relationships and insights. Familiarity with design tools such as Adobe Creative Suite may also be beneficial for creating visually appealing email templates.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will be a proactive and creative thinker with a strong analytical mindset. They will possess excellent time management skills, allowing them to prioritize multiple projects effectively. A deep passion for storytelling and crafting compelling narratives through email will set the successful candidate apart. Additionally, they should be adaptable and willing to embrace new challenges in a fast-paced environment to drive the marketing agenda at Creative People.