Email Marketing Manager

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Written by AI from the job title and company, not by Cuyana, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Cuyana will play a pivotal role in shaping our email communication strategy and enhancing customer engagement. This position encompasses the development, implementation, and optimization of email marketing campaigns that align with Cuyana's brand values and business goals. The successful candidate will leverage data analytics to inform decisions, manage campaigns from conception to execution, and collaborate with cross-functional teams to ensure a consistent brand message across all customer touchpoints.

Job Responsibilities

• Design and execute comprehensive email marketing campaigns to drive customer engagement and retention.
• Develop and manage a robust email marketing calendar that coordinates with promotional initiatives and product launches.
• Analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
• Segregate and target customer segments effectively to enhance personalization and improve open and conversion rates.
• Collaborate with creative teams to design visually appealing email templates that adhere to brand guidelines.
• Monitor and uphold best practices regarding email deliverability, compliance, and data privacy regulations.
• Utilize A/B testing to continually refine email content, subject lines, and design elements to maximize impact.
• Maintain responsibility for the email marketing budget and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing, with a proven track record of successful campaign management.
• Strong analytical skills, with proficiency in using data to drive decision-making and strategy.
• Experience with email marketing platforms such as Mailchimp, Klaviyo, or similar tools.
• Familiarity with HTML/CSS for email design and troubleshooting.
• Excellent written and verbal communication skills, with an emphasis on persuasive copywriting and marketing language.
• Understanding of customer segmentation and targeting tactics.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Email Marketing Manager will utilize various email marketing tools and technologies, including but not limited to Mailchimp, Klaviyo, Google Analytics, and A/B testing software. Proficiency in HTML/CSS for email construction and troubleshooting is necessary, in addition to familiarity with CRM systems to track customer interactions and preferences.

Ideal Candidates

The ideal candidate possesses a strong combination of creativity and analytical skills, with a passion for crafting compelling email marketing campaigns. They are highly organized, detail-oriented, and able to manage multiple deadlines in a dynamic environment. A proactive approach to problem-solving, adaptability to change, and the ability to collaborate effectively across teams are essential traits. Furthermore, candidates should have a clear understanding of Cuyana's brand ethos and a commitment to promoting a sustainable approach to fashion.