Email Marketing Manager

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Written by AI from the job title and company, not by Cuyana, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Cuyana will play a pivotal role in shaping and executing the brand's email marketing strategies. This position encompasses the management of all aspects of email campaigns, from concept development through to execution and analysis. The Email Marketing Manager will work closely with cross-functional teams to create compelling content that resonates with our target audience, enhances customer engagement, and drives revenue growth. The ideal candidate will demonstrate a proven track record in email marketing, analytics, and campaign management in the retail industry.

Job Responsibilities

• Develop and implement email marketing strategies that align with Cuyana's brand goals and customer needs.
• Create segmented email lists and design targeted campaigns to maximize engagement and conversions.
• Analyze campaign performance metrics and provide insights for continuous improvement.
• Collaborate with content, design, and sales teams to ensure consistency in messaging and design.
• Manage the email calendar, ensuring timely delivery of all campaign initiatives.
• Utilize A/B testing to optimize email tactics and improve open and click-through rates.
• Stay updated on email marketing best practices, tools, and industry trends.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 3 years of experience in email marketing, preferably in a retail or e-commerce environment.
• Proficient in email marketing platforms and automation tools (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).
• Strong analytical skills, with experience in data interpretation and reporting.
• Excellent writing and communication skills with an eye for detail.
• Proven ability to manage multiple projects and priorities effectively.
• Familiarity with HTML/CSS for email layouts is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to efficiently manage campaigns and analyze performance. This includes but is not limited to email marketing platforms such as Mailchimp or Klaviyo, customer relationship management (CRM) software like Salesforce, and analytical tools such as Google Analytics for tracking user engagement and campaign success.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Cuyana will possess a combination of creativity and analytical thinking. They will be driven by results, demonstrating an ability to adapt strategies based on data-driven insights. Strong interpersonal skills to work collaboratively across departments are essential, as well as a passion for Cuyana’s mission and values. A proactive attitude and a keen interest in digital marketing trends will further set the candidate apart in this role.