Email Marketing Manager

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Written by AI from the job title and company, not by Dance Media Publications, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Dance Media Publications will be responsible for driving email marketing strategies, campaigns, and initiatives to engage current and prospective audiences. This role involves collaborating with various teams to create compelling content, optimize email performance, and analyze campaign success. The Email Marketing Manager will play a crucial part in enhancing brand awareness and driving revenue through innovative marketing approaches and customer-centric communication.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to achieve business goals.
• Create, design, and manage email marketing campaigns, ensuring alignment with brand voice and objectives.
• Segment and target email lists based on various customer behaviors and preferences.
• Monitor and analyze campaign performance metrics, making data-driven recommendations for improvements.
• Collaborate with content, design, and product teams to continually enhance email content and creativity.
• Conduct A/B testing and other experiments to optimize email performance.
• Maintain email marketing schedules and develop the production process for campaigns.
• Stay current with email marketing best practices and industry trends to drive innovation.
• Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of hands-on experience in email marketing or a similar role.
• Proficiency with email marketing platforms and CRM tools (e.g., Mailchimp, HubSpot, Salesforce).
• Strong analytical skills with experience in data analysis and reporting tools.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with HTML/CSS for email templates is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to perform their duties effectively. This includes email marketing platforms such as Mailchimp and HubSpot, customer relationship management (CRM) systems like Salesforce, and analytical tools such as Google Analytics for performance measuring. Familiarity with graphic design software (e.g., Adobe Creative Suite) and content management systems (CMS) is also advantageous.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Dance Media Publications will exhibit strong creativity combined with analytical thinking. They should possess a passion for engaging audiences through innovative email content and have a proven track record of driving results through email marketing campaigns. A collaborative spirit, excellent time management skills, and an eagerness to keep learning about evolving marketing trends will define a successful candidate in this role.