Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Dice will be responsible for developing and executing comprehensive email marketing strategies to enhance customer engagement and drive conversions. This role involves managing campaigns from inception to execution, analyzing performance metrics, and optimizing email content to improve overall effectiveness. The Email Marketing Manager will collaborate closely with cross-functional teams to align campaigns with broader marketing initiatives, ensuring that all messaging reflects the company’s brand and objectives.

Job Responsibilities

• Develop and implement email marketing campaigns that drive engagement and revenue.
• Analyze campaign performance metrics and derive insights to improve future campaigns.
• Segment email lists based on customer behavior and demographics to target specific audiences effectively.
• Create compelling email content, including copy and design, in line with brand guidelines.
• Collaborate with product and sales teams to ensure alignment of messaging and promotional strategies.
• Conduct A/B testing to continually optimize email subject lines, content, and design.
• Maintain and manage the email marketing calendar, ensuring timely delivery of communications.
• Monitor email deliverability and open rates, implementing improvements as needed.
• Stay updated on email marketing best practices, trends, and regulations to ensure compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms, such as Mailchimp, HubSpot, or Constant Contact.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with HTML/CSS and basic graphic design principles is preferred.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to effectively execute email marketing campaigns. Key tools include email marketing platforms (such as Mailchimp, HubSpot, and Constant Contact), customer relationship management (CRM) systems, analytics tools (like Google Analytics), and design software (such as Adobe Creative Suite). Familiarity with marketing automation software is also essential to streamline campaign management and enhance customer engagement strategies.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a creative mindset and a data-driven approach to marketing. They should be detail-oriented, with a proven ability to create engaging content that resonates with various audiences. Strong communication and collaboration skills are essential for working effectively with cross-functional teams. A proactive attitude and a passion for continuous learning in the rapidly evolving field of digital marketing will further contribute to their success in this role.