Email Marketing Manager

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Written by AI from the job title and company, not by Dyer Digital, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Dyer Digital will be responsible for developing, implementing, and optimizing email marketing strategies to drive engagement and conversion. This role entails managing the entire email marketing lifecycle, including planning, executing, and analyzing email campaigns while ensuring alignment with overall marketing objectives. The Email Marketing Manager will collaborate closely with the creative and analytics teams to create compelling content that resonates with our target audience and enhances customer loyalty.

Job Responsibilities

• Design and manage email marketing campaigns from conception through execution.
• Segment email lists based on user behaviors and preferences to tailor campaigns effectively.
• Analyze and report on campaign performance, utilizing insights to improve future communications.
• Ensure all campaigns comply with legal and regulatory requirements, including GDPR and CAN-SPAM.
• Collaborate with the design team to produce visually appealing email templates and content.
• Conduct A/B testing to evaluate campaign elements for maximized engagement.
• Monitor industry trends and competitor strategies to enhance email marketing strategies.
• Manage the email marketing budget and ensure all campaigns are cost-effective.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in email marketing, preferably in a managerial role.
• Strong understanding of email marketing metrics and KPIs.
• Proficiency in email marketing tools and CRM software (e.g., Mailchimp, HubSpot, Salesforce).
• Exceptional written and verbal communication skills.
• Experience with HTML/CSS for email template development is a plus.
• Analytical mindset with strong problem-solving skills.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools essential for executing successful campaigns and analyzing performance metrics. Key platforms include advanced email marketing software such as Mailchimp, Campaign Monitor, and HubSpot, along with analytics tools like Google Analytics. Familiarity with CRM systems will also be beneficial, as well as proficiency in design tools like Adobe Creative Suite for creating visually appealing content.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at Dyer Digital will possess a perfect blend of creativity and analytical thinking. They should be detail-oriented and proactive, with the ability to think strategically about email marketing initiatives. Strong organizational skills and the capacity to manage multiple projects simultaneously are essential. Furthermore, candidates should demonstrate a passion for leveraging data to create engaging customer experiences and possess a nuanced understanding of customer journeys.