Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by eJAmerica, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at eJAmerica will lead the strategic development and implementation of effective email marketing campaigns aimed at driving customer engagement, retention, and revenue growth. This role requires an innovative thinker who can analyze metrics, translate insights into action, and optimize email campaigns to achieve maximum performance. The ideal candidate will work closely with the marketing team to align email marketing objectives with broader company goals, ensuring all strategies are executed with precision and in a timely manner.

Job Responsibilities

• Design, develop, and execute email marketing campaigns that align with the overall marketing strategy.
• Segment email lists based on behaviors like past email engagement and website interactions.
• Monitor and report on campaign performance, utilizing A/B testing to optimize open and click-through rates.
• Collaborate with content creators to produce engaging and relevant content for various audience segments.
• Implement metrics and analysis methods to measure the effectiveness of email strategies and deliver actionable recommendations.
• Ensure all emails are compliant with legal marketing guidelines, including CAN-SPAM regulations.
• Manage email marketing budget and forecast future needs based on analytical insights.
• Stay updated with the latest email marketing trends, tools, and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS for email template customization is a plus.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to efficiently manage email campaigns, including CRM software, email automation systems, and analytics platforms. Familiarity with design software for creating visually compelling email content, as well as A/B testing tools for optimizing campaign performance, will be essential. The role also involves working with databases to ensure accurate audience segmentation and targeting.

Ideal Candidates

The ideal candidate for the position of Email Marketing Manager possesses a strong combination of creativity and analytical skills, with an innate ability to think strategically about audience engagement. They should be detail-oriented, adaptable to changing priorities, and proactive in staying ahead of industry trends. Excellent collaboration and communication skills are crucial, as the candidate will work cross-functionally with multiple teams. A passion for technology and a results-driven mindset will further enhance their suitability for this role.