Email Marketing Manager

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Written by AI from the job title and company, not by EmazingGroup - INTO THE AM & iHeartRaves, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at EmazingGroup - INTO THE AM & iHeartRaves will be responsible for developing and executing comprehensive email marketing strategies and campaigns that drive engagement, conversions, and brand loyalty. This role includes overseeing the email marketing lifecycle, from audience segmentation and campaign design to analytics and optimization. The ideal candidate will collaborate closely with cross-functional teams to align marketing initiatives and ensure that messaging resonates with our target audience while enhancing overall brand presence.

Job Responsibilities

• Develop and implement innovative email marketing campaigns to promote company products and services effectively.
• Manage audience segmentation and list management to enhance targeting and engagement.
• Analyze and report on email performance metrics, utilizing insights to optimize future campaigns.
• Collaborate with designers, copywriters, and other stakeholders to create compelling email content.
• Oversee email marketing automation processes to improve efficiency and effectiveness.
• Stay updated on industry trends and best practices to continuously enhance email marketing strategies.
• Manage A/B testing of email campaigns to identify the most effective messaging and design.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing roles.
• Strong understanding of email marketing tools and platforms (e.g., Mailchimp, Klaviyo, Constant Contact).
• Excellent writing and editing skills, with a keen eye for detail.
• Proficiency in HTML/CSS for email design customization.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to manage campaigns and analyze performance. Key tools include email service providers like Klaviyo and Mailchimp, customer relationship management (CRM) software, and analytics platforms such as Google Analytics to track and report on email metrics. Familiarity with HTML/CSS for email design, as well as marketing automation tools, will also be essential in this role.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a strong combination of creativity and analytical skills, enabling them to craft engaging content while deriving actionable insights from performance data. They should be highly organized, proactive, and adaptable in a dynamic environment, with a passion for emerging marketing trends and a genuine interest in the lifestyle and products offered by EmazingGroup - INTO THE AM & iHeartRaves. Strong interpersonal skills and the ability to collaborate with various teams will enhance their success in influencing company-wide marketing efforts.