Email Marketing Manager

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Written by AI from the job title and company, not by EmazingGroup - INTO THE AM & iHeartRaves, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at EmazingGroup - INTO THE AM & iHeartRaves will be responsible for developing and executing strategic email marketing campaigns that drive engagement and revenue. This role requires a deep understanding of email marketing principles and best practices to optimize customer journeys, improve deliverability, and enhance user experiences. The ideal candidate will work closely with cross-functional teams to align email efforts with overall marketing strategies and business goals, leveraging data-driven insights to continuously refine and elevate campaign performance.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies to drive customer acquisition, retention, and revenue growth.
• Create, manage, and optimize email campaigns including designing templates, writing compelling copy, and segmenting email audiences.
• Conduct A/B testing and analyze campaign performance metrics to enhance engagement and conversion rates.
• Work collaboratively with design, product, and analytics teams to ensure cohesive marketing efforts across all channels.
• Manage the email marketing calendar, ensuring timely delivery of campaigns aligned with promotional schedules.
• Monitor and ensure compliance with email marketing best practices, laws, and regulations, including GDPR and CAN-SPAM.
• Utilize marketing automation tools to nurture leads and streamline communication workflows.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing, preferably in a retail or e-commerce environment.
• Proficiency in email marketing platforms, such as Mailchimp, Klaviyo, or similar tools.
• Strong understanding of email metrics and analytics, with proven experience in interpreting data to inform strategy.
• Excellent copywriting and editing skills, with a keen eye for detail.
• Familiarity with HTML/CSS for email design and basic troubleshooting.
• Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to enhance marketing efforts. Key platforms include email marketing automation software such as Klaviyo and Mailchimp for campaign management, CRM systems for customer data management, and analytics tools such as Google Analytics and Tableau for tracking performance metrics and deriving actionable insights.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical skills, allowing them to develop innovative email marketing campaigns while effectively analyzing data to drive strategic decisions. They should be detail-oriented, proactive, and willing to collaborate with various teams to achieve overarching business objectives. Strong communication skills and the ability to adapt to changing environments are essential characteristics that will contribute to success in this role.