Email Marketing Manager

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Written by AI from the job title and company, not by EmazingGroup - INTO THE AM & iHeartRaves, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at EmazingGroup - INTO THE AM & iHeartRaves will be responsible for planning, executing, and optimizing email marketing campaigns to drive engagement and revenue. This role requires a creative and analytical thinker who can leverage data to develop strategies that enhance customer journeys and build brand loyalty. The successful candidate will work closely with cross-functional teams to ensure that email initiatives align with overarching marketing objectives and company goals.

Job Responsibilities

• Design and implement comprehensive email marketing strategies that meet business objectives.
• Create engaging email content and design templates that reflect brand guidelines.
• Segment email lists based on demographics, purchase history, and engagement levels to target specific audiences.
• Perform A/B testing to optimize email performance and improve open and click-through rates.
• Analyze campaign performance metrics and provide actionable insights to drive continuous improvement.
• Manage the email marketing calendar to ensure timely execution of all campaigns and promotions.
• Collaborate with the creative team to ensure visual consistency across all email communications.
• Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in managing email marketing campaigns, preferably in an e-commerce environment.
• Strong understanding of email marketing best practices, metrics, and analytics tools.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, or similar).
• Excellent copywriting and editing skills with a keen eye for detail.
• Basic knowledge of HTML/CSS for email design is a plus.
• Strong analytical skills and experience using data to drive decision-making.

Technologies & Tools

The Email Marketing Manager will primarily work with marketing automation tools and email campaign management platforms such as Mailchimp or Klaviyo. Other technologies include Google Analytics for performance tracking, CRM software for customer data management, and design tools like Adobe Creative Suite for creating engaging email visuals.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position should possess a strong blend of creativity and analytical prowess. They should be detail-oriented, results-driven, and capable of managing multiple projects simultaneously. A passion for email marketing, coupled with excellent communication skills, will contribute to building strong customer relationships and achieving marketing success. Candidates who thrive in a fast-paced environment and enjoy collaborating with diverse teams are highly encouraged to apply.