Email Marketing Manager

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Written by AI from the job title and company, not by Grapevine, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Grapevine will be responsible for developing, implementing, and managing the company’s email marketing strategies with the goal of increasing brand awareness, customer engagement, and sales. This role requires a strong blend of creative and analytical skills, as the manager will oversee the entire email marketing lifecycle, from conceptualization and design to execution and analysis. The ideal candidate will collaborate cross-functionally to drive campaigns that resonate with our audience, while also optimizing performance through data-driven decision making.

Job Responsibilities

• Develop, execute, and optimize email marketing campaigns to drive customer engagement and increase conversion rates.
• Create and maintain an email calendar that outlines campaign schedules and promotional messages.
• Analyze performance metrics and report on campaign effectiveness, making necessary adjustments to improve outcomes.
• Segment email lists based on customer demographics and behaviors to enhance targeting and personalization.
• Collaborate with the design team to develop engaging email templates that align with brand standards.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
• Conduct A/B testing on various email elements, including subject lines, content, and layouts to enhance open and click-through rates.
• Manage and monitor the email marketing budget to ensure that expenses are controlled and within limits.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or a similar role.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Strong data analysis skills, with the ability to interpret metrics and optimize campaigns accordingly.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS for email design is a plus.
• Familiarity with CRM systems and marketing automation tools.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and software tools to create, manage, and analyze email campaigns. Key tools include email marketing platforms such as Mailchimp and HubSpot for campaign execution, analytics tools like Google Analytics for performance tracking, and CRM systems for customer data management. A solid understanding of HTML/CSS for email template creation will also be beneficial in ensuring email designs are optimized for deliverability.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a mix of technical proficiency, creativity, and strategic thinking. They should have a keen eye for detail and a passion for crafting compelling messages that drive customer action. The ability to work collaboratively across teams, paired with excellent project management skills and a results-oriented mindset, will set candidates apart. Furthermore, candidates should be adaptable and open to continuously learning and implementing best practices in the ever-evolving landscape of email marketing.