Email Marketing Manager

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Written by AI from the job title and company, not by GRAPHIC T-SHIRTS™, so some details may not match this job. The employer's own page has the real description.

Overview

GRAPHIC T-SHIRTS™ is seeking an innovative and detail-oriented Email Marketing Manager to join our dynamic marketing team. This role entails developing and implementing effective email marketing strategies that engage our audience and drive sales. The Email Marketing Manager will be responsible for creating compelling newsletters, optimizing customer journeys, analyzing email performance metrics, and ensuring our email campaigns align with the overall brand strategy. This position is critical for fostering customer relationships and enhancing retention rates through targeted email communications.

Job Responsibilities

• Develop and execute email marketing campaigns from concept through to delivery and analysis.
• Create personalized email communications and newsletters that align with customer interests and business goals.
• Segment email lists based on behaviors and preferences to maximize engagement.
• Monitor and analyze campaign performance metrics, producing reports and insights for continuous improvement.
• Collaborate with the design team to ensure visual appeal and brand consistency in all email communications.
• Manage and optimize customer onboarding journeys via email to improve retention and satisfaction rates.
• Stay updated on industry trends and best practices in email marketing and implement innovative strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, Klaviyo).
• Strong understanding of email marketing metrics, A/B testing, and campaign optimization.
• Exceptional writing and communication skills, with a keen eye for detail.
• Experience working with HTML and CSS for email template customization is preferred.
• Ability to analyze data and translate insights into actionable strategies.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include email marketing software such as Mailchimp and Klaviyo, customer relationship management (CRM) tools, analytics software such as Google Analytics, and design software for creating visually appealing emails. Familiarity with automation tools is also valuable to optimize customer communications and workflows.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at GRAPHIC T-SHIRTS™ will possess a strong blend of creativity, analytical thinking, and problem-solving abilities. They should be highly organized, capable of managing multiple campaigns simultaneously while meeting deadlines. A passion for graphic design and an understanding of customer behavior trends are vital traits that will aid in the crafting of engaging email content. Furthermore, strong communication skills and the ability to work collaboratively within a team environment will make a candidate well-suited for success in this role.