Email Marketing Manager

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Written by AI from the job title and company, not by GRAPHIC T-SHIRTS™, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at GRAPHIC T-SHIRTS™ plays a critical role in developing and executing effective email marketing strategies to engage customers and drive sales. This individual will oversee all aspects of email communication, including campaign planning, audience segmentation, content creation, and performance analysis. The ideal candidate will bring a data-driven approach to optimize our email marketing efforts while fostering a strong connection with our brand's community.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with business goals.
• Create engaging and persuasive email content, ensuring brand consistency and voice.
• Manage the email marketing calendar, planning and executing campaigns from conception to delivery.
• Segregate and manage subscriber lists to ensure targeted messaging and high engagement rates.
• Analyze campaign performance through A/B testing, open rates, click-through rates, and conversion metrics.
• Collaborate with the sales, design, and content teams to enhance email offerings and customer engagement.
• Ensure compliance with email marketing regulations and best practices, maintaining data privacy and user consent.
• Continuously monitor industry trends and competitor activities to enhance marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing roles.
• Proven track record of successful email campaigns with measurable results.
• Strong understanding of email marketing platforms and CRM systems.
• Excellent copywriting and editing skills, with attention to detail.
• Familiarity with HTML/CSS for email layout and design is preferred.
• Strong analytical skills with experience in data interpretation and reporting.
• Knowledge of email compliance regulations, including GDPR and CAN-SPAM.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to execute their role effectively. This includes marketing automation platforms such as Mailchimp, HubSpot, or Constant Contact, as well as analytics tools like Google Analytics and data visualization software. Familiarity with CRM platforms such as Salesforce may also be beneficial. Proficiency in design tools like Canva or Adobe Creative Suite may be required for creating visually appealing email content.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a strong combination of creativity and analytical thinking. They should be detail-oriented, with excellent project management skills and the ability to juggle multiple campaigns simultaneously. A passion for graphic design and branding, combined with a customer-first mindset, will help drive impactful email marketing solutions. The candidate should also be effective in cross-functional collaboration, with strong communication skills to work seamlessly with teams across the organization.