Email Marketing Manager

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Written by AI from the job title and company, not by Happy Mammoth, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Happy Mammoth will play a pivotal role in enhancing our digital marketing strategy through the development and execution of targeted email marketing campaigns. This position requires a data-driven individual capable of creating engaging content while maintaining brand consistency and compliance with industry regulations. The ideal candidate will collaborate with various departments to assess customer needs, improve customer engagement, and drive sales through innovative email marketing solutions.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to drive customer acquisition and retention.
• Create, manage, and optimize email campaigns, including segmentation, targeting, and A/B testing.
• Analyze campaign performance metrics and provide actionable insights to improve future email marketing efforts.
• Collaborate with the content team to produce engaging and effective email content that reflects the brand voice.
• Maintain and update the email marketing database, ensuring accurate data segmentation and list hygiene.
• Stay updated on email marketing best practices, industry trends, and regulatory requirements.
• Monitor competitor email strategies and provide recommendations based on market analysis.
• Report on email marketing performance to senior management, including insights and recommendations for growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong analytical skills with experience in data interpretation and campaign analysis.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Understanding of HTML/CSS and experience in creating responsive email templates.
• Knowledge of GDPR and other relevant email marketing regulations.
• Experience with marketing automation and CRM systems is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and software to optimize campaign effectiveness and efficiency. Essential tools include marketing automation software, CRM platforms, data analytics tools, and design software for creating visually engaging emails. Familiarity with reporting tools, including Google Analytics and various A/B testing software, will also be crucial for monitoring campaign performance and driving strategic decision-making.

Ideal Candidates

The ideal candidates for the Email Marketing Manager position will possess a creative mindset coupled with a strong analytical ability. They should exhibit exceptional attention to detail and have a proven track record of successful email marketing campaigns. A collaborative spirit, excellent communication skills, and the ability to adapt to a fast-paced environment will also contribute to their success within the Happy Mammoth team. Candidates who demonstrate a passion for continuous improvement and an eagerness to embrace new challenges will thrive in this role.