Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Harley-Davidson Motor Company, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Harley-Davidson Motor Company will play a pivotal role in developing and executing email marketing strategies aimed at engaging customers and driving brand loyalty. This position will oversee the planning, creation, and distribution of email campaigns while analyzing their performance metrics to optimize future initiatives. The ideal candidate will work closely with cross-functional teams to ensure alignment with broader marketing goals and brand messaging, contributing to the overall marketing strategy of the organization.

Job Responsibilities

• Design and implement comprehensive email marketing strategies that align with Harley-Davidson’s brand and business objectives.
• Develop and curate content for email campaigns, ensuring consistency with brand messaging and voice.
• Manage the end-to-end email marketing process, including audience segmentation, campaign planning, execution, and analysis.
• Monitor and analyze email performance metrics, such as open rates, click-through rates, and conversion rates, and provide actionable insights.
• Collaborate with the creative team to produce visually appealing and effective email layouts and concepts.
• Maintain the email marketing calendar to ensure timely delivery of campaigns and adherence to key milestones.
• Conduct A/B testing on various campaign elements to optimize engagement and drive results.
• Stay updated on industry trends, best practices, and emerging technologies in email marketing.
• Ensure compliance with email regulations and best practices (e.g., GDPR, CAN-SPAM).

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Strong understanding of email marketing platforms and tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Proficiency in HTML/CSS for email creation, as well as experience with responsive design principles.
• Demonstrated experience with data analysis and the ability to derive actionable insights from metrics.
• Exceptional writing and editing skills, with an eye for detail.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to streamline and enhance email marketing efforts. Key platforms include email marketing software such as Mailchimp, HubSpot, or Salesforce Marketing Cloud for campaign management and automation. Familiarity with analytics tools will be essential for tracking performance metrics, while basic knowledge of HTML and CSS will be required for customized email template design.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at Harley-Davidson are highly creative and analytical individuals with a passion for motorcycling and the Harley-Davidson brand. They should possess an innate ability to think strategically while maintaining an acute focus on execution and detail. Strong interpersonal skills are essential, as collaboration with various teams will be a key aspect of the role. A proactive and results-oriented mindset, along with adaptability to the ever-evolving digital landscape, will make candidates stand out in this dynamic position.