Email Marketing Manager

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Written by AI from the job title and company, not by Hawke Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Hawke Media will be responsible for developing and executing strategic email marketing campaigns aimed at enhancing customer engagement, driving conversions, and generating revenue. This role involves analyzing data to optimize campaign performance, managing the email marketing calendar, collaborating with cross-functional teams, and ensuring compliance with relevant data protection regulations. The ideal candidate will possess a deep understanding of email marketing best practices and will leverage analytics to inform strategies that achieve organizational objectives.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall marketing goals.
• Create and manage the email marketing calendar, ensuring timely execution of campaigns.
• Segment email lists and create personalized content for targeted audience engagement.
• Analyze and report on campaign performance metrics, utilizing insights to drive continuous improvement.
• Collaborate with content creators, designers, and marketing teams to develop compelling email content.
• Ensure all email campaigns comply with industry standards and regulations, including GDPR and CAN-SPAM.
• Monitor industry trends to implement innovative email marketing practices and technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in email marketing, with a minimum of 3 years in a similar role.
• Strong understanding of email marketing platforms and CRM tools (e.g., Mailchimp, HubSpot).
• Proficiency in HTML/CSS for email development and design.
• Exceptional analytical skills with experience in data-driven decision making.
• Excellent written and verbal communication skills.
• Creative mindset and strong attention to detail.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to enhance campaign execution and performance tracking. Key platforms include email marketing software such as Mailchimp or HubSpot, customer relationship management (CRM) systems, as well as analytics tools like Google Analytics and email deliverability software. Familiarity with HTML and CSS for email design, alongside experience with A/B testing tools, will also be essential to ensure successful campaign outcomes.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Hawke Media will possess a strategic mindset coupled with a passion for digital marketing. They will demonstrate a proactive approach to problem-solving and a strong ability to collaborate effectively across teams. A successful candidate will be detail-oriented, innovative, and driven by data analysis to continually refine email strategies. Strong interpersonal skills and a commitment to fostering a positive team culture will further enhance their suitability for this role.