Email Marketing Manager (Hubspot or Salesforce Marketing Cloud & CAN-SPAM)

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Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager will be responsible for developing, implementing, and managing effective email marketing campaigns that drive engagement and conversions for Dice. This role requires a strategic approach to email marketing, utilizing tools such as HubSpot or Salesforce Marketing Cloud to execute campaigns in compliance with CAN-SPAM regulations. The ideal candidate will work closely with cross-functional teams to align email marketing strategies with overall business objectives, leveraging data-driven insights to optimize performance and enhance customer experience.

Job Responsibilities

• Design, create, and deploy email marketing campaigns, ensuring alignment with brand guidelines and messaging.
• Segment email lists based on behaviors and preferences to tailor communications for targeted audiences.
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous improvement.
• Maintain compliance with CAN-SPAM regulations and best practices for email marketing.
• Collaborate with the content and design teams to develop engaging email content and visuals.
• Manage the email marketing calendar and ensure timely execution of campaigns.
• Conduct A/B testing to optimize subject lines, content, and CTAs for increased engagement.
• Develop and maintain email marketing automation workflows to nurture leads and engage customers.
• Stay updated on industry trends and emerging email marketing technologies to enhance strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of experience in email marketing, with a focus on HubSpot or Salesforce Marketing Cloud.
• Strong understanding of CAN-SPAM compliance and email marketing best practices.
• Proficient in analyzing data and using insights to drive email marketing strategy.
• Experience with email marketing analytics and reporting tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools, including HubSpot or Salesforce Marketing Cloud for campaign management, analytics tools for performance monitoring, and design software for creating visually appealing emails. Familiarity with customer relationship management systems (CRM) and marketing automation technologies is also essential for integrated campaign execution and customer journey mapping.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess strong analytical skills and a creative mindset with the ability to think strategically about email marketing. They should be proactive, detail-oriented, and capable of collaborating effectively across departments. A true passion for digital marketing, along with the ability to interpret data and trends, will ensure success in crafting compelling campaigns that resonate with the target audience. Strong organizational skills and the capability to adapt to changing priorities in a fast-paced environment are also key characteristics of an effective candidate.