Email Marketing Manager (HUBSPOT) REMOTE

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Job Overview

The Email Marketing Manager (HUBSPOT) will play a critical role in designing, implementing, and managing targeted email marketing campaigns aimed at enhancing engagement and driving conversions. This position will require a deep understanding of email marketing best practices while leveraging HubSpot's tools to achieve the company's marketing objectives. The ideal candidate will collaborate with cross-functional teams to align marketing strategies with business goals and ensure the effective execution of campaigns from conception through to performance analysis.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies that align with company goals.
• Create and manage email marketing campaigns, including newsletters, promotions, and automated workflows.
• Segment and analyze email lists to optimize targeting and improve engagement rates.
• Monitor and report on key performance metrics, including open rates, click-through rates, and conversion metrics.
• Collaborate with the content and design teams to ensure consistency in messaging and visual elements.
• Utilize A/B testing to refine email content and design for maximum effectiveness.
• Stay updated on industry trends and best practices to continually enhance the email marketing program.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, preferably with HubSpot.
• Proficient in utilizing HubSpot's email marketing tools and functionalities.
• Strong understanding of HTML/CSS for email design purposes.
• Excellent analytical skills to interpret marketing data and make informed decisions.
• Ability to work independently and manage multiple projects simultaneously.
• Strong written and verbal communication skills.

Technologies & Tools

This position requires proficiency in HubSpot for email marketing automation, along with familiarity with analytical tools such as Google Analytics. The candidate should also be comfortable using design software like Canva or Adobe Creative Suite for creating email visuals. Knowledge of CRM systems will be beneficial to ensure effective targeting and segmentation of email campaigns.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role should have a results-driven mindset and a strong creative flair for crafting compelling email content. They should possess excellent organizational skills and be detail-oriented, ensuring that all campaigns are executed flawlessly. A proactive approach towards continuous improvement and a keen willingness to learn and adapt to evolving marketing technologies will greatly contribute to their success in this role.