Email Marketing Manager Job at Axonius in New York

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Written by AI from the job title and company, not by Axonius, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Axonius in New York will play a pivotal role in driving the company's email marketing strategy to enhance customer engagement and maximize conversion rates. This position requires a results-oriented individual who can develop and execute targeted email campaigns, analyze performance metrics, and optimize user experiences. Collaboration with cross-functional teams to ensure brand consistency and alignment with broader marketing initiatives is essential. The Email Marketing Manager will also stay attuned to industry trends to maintain a competitive edge.

Job Responsibilities

• Plan, create, and execute comprehensive email marketing campaigns aligned with business goals.
• Analyze campaign performance and metrics to derive insights and implement improvements.
• Segment email lists and develop targeted messaging tailored to various audience segments.
• Collaborate with content and design teams to produce engaging email templates and content.
• Manage the email marketing calendar to ensure timely campaigns and promotions.
• Conduct A/B testing to optimize subject lines, content, and CTAs.
• Monitor deliverability, list growth, and engagement rates; recommend strategies to improve them.
• Stay updated on the latest email marketing trends, tools, and best practices.
• Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
• Provide regular reporting on email campaign results to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Proven track record of managing successful email campaigns with measurable outcomes.
• Strong analytical skills, with experience in A/B testing and data analysis.
• Familiarity with email marketing platforms such as HubSpot, Mailchimp, or similar.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Detail-oriented mindset with strong organizational skills.
• Knowledge of HTML/CSS for email design is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools, including email automation software such as HubSpot and Mailchimp for campaign management, Google Analytics for performance tracking, and CRM systems to manage customer data. Familiarity with A/B testing tools and design software like Adobe Creative Suite is beneficial for optimizing email designs and content.

Ideal Candidates

The ideal candidate for this position is someone who is innovative, results-driven, and possesses a passion for leveraging email marketing as a powerful tool for communication and engagement. They should demonstrate a data-driven mindset, showcasing an ability to analyze and interpret metrics to refine strategies. Strong project management skills and the capability to work under pressure while managing multiple priorities are essential. The candidate should also have a collaborative spirit, eager to work with diverse teams to create cohesive marketing efforts that resonate with the target audience.