Email Marketing Manager Job at We Are Rosie in Palmetto

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Written by AI from the job title and company, not by We Are Rosie, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at We Are Rosie will play a pivotal role in designing, executing, and optimizing the email marketing strategy for our brand. This position requires a strategic thinker who can manage end-to-end email campaigns while analyzing performance metrics to drive engagement and conversion. The ideal candidate will collaborate with cross-functional teams to create compelling email content, maintain the email database, and improve overall marketing effectiveness. In this role, you will be instrumental in enhancing our customer journey through targeted email communications that align with our marketing and business objectives.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase customer engagement and drive conversion.
• Create, design, and deploy effective email campaigns, ensuring that messaging aligns with brand standards and resonates with target audiences.
• Monitor and analyze campaign performance metrics, generating reports and insights to improve future campaigns.
• Segment email lists based on behavior and preferences to enhance targeting and personalization.
• Maintain the overall health of the email database, including managing subscribers, managing opt-in and opt-out processes, and ensuring compliance with CAN-SPAM regulations.
• Collaborate with content creators, designers, and other marketing professionals to ensure a consistent brand experience across all email communications.
• Conduct A/B testing to optimize subject lines, content, design, and sending times.
• Stay informed of industry trends, best practices, and new technologies in email marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in email marketing or digital marketing roles.
• Strong understanding of email marketing software (e.g., Mailchimp, HubSpot, or similar platforms).
• Experience with HTML/CSS for email design preferred.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics).
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional written and verbal communication skills.
• Detail-oriented with a keen eye for design and branding consistency.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and software tools to manage email marketing campaigns effectively. Key tools include email service providers (e.g., Mailchimp or HubSpot), customer relationship management (CRM) systems, data analytics platforms (e.g., Google Analytics), and design tools (e.g., Adobe Creative Suite). Familiarity with coding languages, such as HTML and CSS, will also be beneficial for email design and campaign customization.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at We Are Rosie will be a results-driven individual with passion for digital marketing. A successful candidate will demonstrate creativity, strong analytical abilities, and the capacity to adapt to changing market dynamics. We seek someone who is collaborative and can manage relationships across multiple departments while maintaining a customer-centric focus. An innovative mindset with a willingness to experiment and test new ideas will set the best candidates apart.