Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Jobs via eFinancialCareers, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager will develop and execute comprehensive email marketing strategies aimed at driving engagement, conversion, and customer retention. This role includes overseeing the planning, design, implementation, and optimization of email campaigns while analyzing performance metrics to ensure strategic goals are achieved. The manager will collaborate closely with cross-functional teams to create compelling content, effective segmentation strategies, and innovative approaches to enhance the customer journey through email communication.

Job Responsibilities

• Develop and implement email marketing strategies aligned with overall business objectives.
• Design and execute email campaigns, ensuring high-quality design and content that resonates with the target audience.
• Analyze campaign performance metrics, providing actionable insights for continuous improvement.
• Manage and maintain the email marketing database, ensuring data integrity and effective segmentation.
• Collaborate with creative and content teams to craft engaging email copy and visuals.
• Segment audiences to optimize targeting and improve engagement levels.
• Stay updated with industry trends and best practices to ensure the email program remains competitive.
• Conduct A/B testing to enhance performance by experimenting with different content, layouts, and send times.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Strong understanding of email marketing platforms and tools (e.g., Mailchimp, HubSpot, Marketo).
• Proficiency in HTML/CSS as they relate to email design.
• Experience with analytics tools (e.g., Google Analytics) to assess and report on email performance.
• Excellent written and verbal communication skills.
• Detail-oriented with strong project management skills and ability to meet deadlines.
• Knowledge of compliance regulations (e.g., GDPR, CAN-SPAM) regarding email marketing.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute email campaigns effectively. Proficiency with email marketing platforms such as Mailchimp, HubSpot, or Marketo is essential, along with expertise in analytics tools like Google Analytics for performance tracking. Familiarity with HTML and CSS is required for template customization. The candidate should also be comfortable with customer relationship management (CRM) systems for database management and segmentation.

Ideal Candidates

An ideal candidate for the Email Marketing Manager position will possess a blend of analytical and creative skills, allowing them to design impactful campaigns while accurately interpreting data to drive decisions. They should be proactive, detail-oriented, and adapt quickly to a fast-paced environment. Strong interpersonal skills are vital for collaboration with cross-functional teams, along with a deep understanding of audience behavior and market trends to ensure the email marketing strategy resonates with the target audience.