Email Marketing Manager

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Written by AI from the job title and company, not by Milan Art, so some details may not match this job. The employer's own page has the real description.

Job Overview

Milan Art is seeking a dedicated and results-driven Email Marketing Manager to oversee our email marketing strategy and execution. The successful candidate will be responsible for developing, implementing, and optimizing email marketing campaigns that support our brand objectives and drive engagement. This role requires a deep understanding of email marketing best practices, analytics, and customer relationship management, ensuring that our communications reflect Milan Art's commitment to excellence and creativity.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to engage and retain customers.
• Create and manage campaign calendars to ensure timely and effective delivery of emails.
• Design, test, and optimize email templates to ensure maximum performance and responsiveness across all devices.
• Analyze campaign performance metrics and KPIs; make data-driven recommendations for improvements.
• Segment mailing lists based on customer behavior and preferences to increase relevancy of communications.
• Collaborate with design and content teams to produce compelling, engaging, and on-brand email content.
• Ensure compliance with laws and best practices, including GDPR and CAN-SPAM regulations.
• Conduct A/B testing to optimize subject lines, content, and calls to action for increased open and click-through rates.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Proficient in analytics tools (e.g., Google Analytics, Adobe Analytics) to measure campaign effectiveness.
• Excellent writing, editing, and communication skills.
• Demonstrated ability to manage multiple projects with attention to detail.
• Strong understanding of HTML/CSS for email design is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to optimize email campaigns. This includes email marketing platforms such as Mailchimp and HubSpot for campaign management and distribution. Analytics tools like Google Analytics will be employed to track performance metrics, while CRM systems will help in managing customer data and segmentation. Familiarity with design software may also be beneficial for creating visually appealing email content.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Milan Art will possess a blend of creativity and analytical thinking. They should be detail-oriented, with a passion for art and excellence in execution. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams are crucial. A results-oriented mindset combined with the ability to adapt to rapidly changing marketing trends will contribute to success in this role. The candidate should also demonstrate a commitment to continuous learning and improvement in the field of email marketing.