Email Marketing Manager

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Written by AI from the job title and company, not by Moore, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Moore will play a crucial role in developing and executing comprehensive email marketing strategies to engage and retain customers. This position involves overseeing the planning, implementation, and optimization of email campaigns, analyzing performance metrics, and ensuring brand consistency across all communications. The Email Marketing Manager will collaborate closely with cross-functional teams to enhance customer experience and drive conversions through targeted messaging and segmentation strategies.

Job Responsibilities

• Develop and implement email marketing strategies aligned with overall marketing objectives.
• Create and manage the email marketing calendar, ensuring timely delivery of campaigns.
• Segment and target email lists based on user behavior and preferences to optimize engagement.
• Analyze email campaign performance, utilizing A/B testing to improve open and click-through rates.
• Collaborate with design and content teams to create compelling email content and visuals.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
• Manage email automation processes, including triggered campaigns and customer journeys.
• Monitor industry trends and competitor activity to recommend improvements to the email marketing program.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills with a keen eye for detail.
• Familiarity with HTML/CSS and basic design principles for email layouts.
• Strong project management skills and ability to meet deadlines in a fast-paced environment.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools essential for executing effective email campaigns. This includes email service providers (ESPs) such as Mailchimp or HubSpot for campaign management, Google Analytics for tracking performance metrics, and CRM software for managing customer relationships and segmenting email lists. Familiarity with automation tools and A/B testing platforms will also be critical in optimizing email marketing efforts.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a strategic mindset, a passion for data-driven marketing, and a creative flair for crafting engaging content. They should demonstrate a proactive approach to problem-solving and the ability to thrive in a collaborative environment. Successful candidates will also be adept at adapting to new technologies and staying current with industry trends, ensuring that their email marketing strategies remain innovative and effective.