Email Marketing Manager

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Written by AI from the job title and company, not by OpenText, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at OpenText will play a pivotal role in developing and executing email marketing strategies aimed at enhancing customer engagement and driving conversions. This individual will be responsible for overseeing the entire email campaign lifecycle, from conception to analysis, ensuring that messaging aligns with overall marketing objectives. The Email Marketing Manager will collaborate closely with cross-functional teams including content, design, and analytics to maximize the effectiveness of email initiatives, leveraging data-driven insights to optimize performance and elevate customer experiences.

Job Responsibilities

• Design, implement, and manage email marketing campaigns to drive customer engagement and lead generation.
• Segment email lists based on behaviors and preferences to tailor messaging effectively for different target audiences.
• Analyze campaign performance metrics, producing regular reports and recommendations for improvements.
• Collaborate with the content team to create high-quality, compelling email content that resonates with the audience.
• Maintain and update the email marketing calendar to ensure timely execution of campaigns.
• Monitor industry trends and competitor strategies to enhance the effectiveness of email marketing efforts.
• Ensure compliance with email marketing laws and best practices, including GDPR and CAN-SPAM regulations.
• Train and mentor junior marketing team members on email marketing best practices and tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms, such as Mailchimp, Salesforce Marketing Cloud, or similar tools.
• Strong analytical skills and experience with data interpretation to drive marketing decisions.
• Excellent written and verbal communication abilities.
• Proven ability to manage multiple projects and meet deadlines.
• Understanding of HTML/CSS is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools including, but not limited to, advanced email marketing platforms such as Mailchimp and Salesforce Marketing Cloud, analytics tools like Google Analytics, and CRM systems. Familiarity with automation software and design tools such as HubSpot and Adobe Creative Suite may also be beneficial for creating visually appealing email campaigns.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role is someone who possesses a dynamic blend of creativity and analytical skills. They should be detail-oriented with a keen ability to analyze metrics and translate insights into actionable strategies. Excellent communication skills, project management abilities, and a strong understanding of customer journey mapping will contribute to their success. Passion for digital marketing and staying updated with the latest trends in email marketing is essential, as is the willingness to experiment and test new concepts to drive engagement and growth.