Email Marketing Manager

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Job Overview

The Email Marketing Manager at Orvis will play a pivotal role in driving brand engagement and sales through strategic email marketing initiatives. This position is responsible for developing, implementing, and optimizing email campaigns that resonate with our target audiences while ensuring alignment with overall marketing objectives. The ideal candidate will leverage data-driven insights to enhance customer experiences, increase retention rates, and ultimately contribute to the growth of Orvis’s digital presence and revenue streams.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies to meet business goals.
• Create targeted and segmented email campaigns to engage existing customers and attract new ones.
• Collaborate with the design and content teams to produce compelling email content and visuals.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to improve results.
• Manage the email marketing calendar, ensuring timely delivery of emails and promotions.
• Conduct A/B testing to optimize subject lines, content, and overall engagement.
• Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
• Maintain accurate email lists and ensure data cleanliness and segmentation.
• Coordinate with cross-functional teams to align email marketing efforts with broader marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Strong analytical skills with experience using data analytics tools to inform decision-making.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Basic understanding of HTML/CSS is a plus.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute successful campaigns. These include email marketing software such as Mailchimp and HubSpot, customer relationship management (CRM) systems, and analytics tools like Google Analytics to track campaign performance and customer engagement metrics. Familiarity with graphic design software such as Adobe Creative Suite may also be advantageous for creating visually appealing email content.

Ideal Candidates

The ideal candidates will possess a blend of creativity and analytical thinking, allowing them to craft engaging email content while leveraging data to inform their strategies. Strong organizational skills and attention to detail are essential for managing multiple campaigns simultaneously. Additionally, the ability to collaborate effectively with cross-functional teams and adapt to shifting priorities will further enhance a candidate’s fit for this dynamic role at Orvis.