Email Marketing Manager

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Written by AI from the job title and company, not by Rangam, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Rangam will be responsible for developing, implementing, and managing effective email marketing strategies that drive engagement, increase brand awareness, and generate leads. This individual will work closely with the marketing team to create targeted email campaigns, analyze performance metrics, and optimize content based on data-driven insights. By leveraging best practices in email marketing and utilizing various tools and technologies, the Email Marketing Manager will play a pivotal role in enhancing the company's marketing efforts and achieving key business objectives.

Job Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with company goals.
• Create engaging email content, including promotional material, newsletters, and automated responses.
• Segment email lists to effectively target different audience groups.
• Monitor and analyze email campaign performance metrics to drive continuous improvement.
• Conduct A/B testing to determine the most effective email content and design.
• Collaborate with designers and copywriters to ensure all email communications adhere to brand guidelines.
• Manage email marketing software and ensure compliance with industry regulations and best practices.
• Maintain up-to-date knowledge of email marketing trends and technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Proven track record of successfully managing email marketing campaigns from conception to execution.
• Strong understanding of email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Excellent written and verbal communication skills.
• Ability to analyze data and generate actionable insights.
• Familiarity with HTML/CSS for email design is a plus.
• Strong organizational and project management skills.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to enhance email marketing efforts, including email marketing automation platforms (such as Mailchimp or HubSpot), analytics software (like Google Analytics), customer relationship management (CRM) systems, and design tools (such as Canva or Adobe Creative Suite). Additionally, familiarity with coding and testing frameworks to optimize emails for delivery and engagement will be beneficial.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Rangam will possess a combination of creativity and analytical skills, allowing them to craft compelling email campaigns while also measuring their effectiveness. They should be detail-oriented, able to prioritize tasks effectively, and exhibit strong problem-solving abilities. A passion for digital marketing and a willingness to stay updated on industry trends will also contribute to their success in this role. Strong interpersonal skills will enable collaboration with cross-functional teams and foster a productive work environment.