Email Marketing Manager (Remote, DTC Skincare)

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Job Overview

The Email Marketing Manager for Hire With Jarvis will oversee the planning, execution, and optimization of email marketing campaigns for our Direct-to-Consumer (DTC) skincare line. This role involves developing strategies to enhance customer engagement, drive conversions, and boost brand loyalty through targeted email communications. The Email Marketing Manager will leverage data analytics to continually refine content and segmentation, ensuring that our messaging resonates with our audience while aligning with our overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to drive customer acquisition and retention.
• Create engaging email content, including promotional campaigns and newsletters that align with brand messaging.
• Manage and optimize email segmentation, targeting, and personalization to improve campaign performance.
• Analyze campaign performance metrics and provide actionable insights to enhance future email marketing initiatives.
• Collaborate with the design and content teams to ensure cohesive branding and messaging across platforms.
• Stay updated with email marketing best practices, industry trends, and legal guidelines (CAN-SPAM, GDPR).
• Conduct A/B testing on email campaigns to determine the most effective elements for engagement and conversion.
• Manage the email marketing calendar, coordinating with other marketing efforts to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, preferably within the DTC or beauty industry.
• Proficient in email marketing platforms (e.g., Klaviyo, Mailchimp) and marketing automation tools.
• Strong understanding of email marketing metrics and analytics tools.
• Experience in crafting compelling copy and designing visually appealing email layouts.
• Excellent project management and organizational skills.
• Ability to work collaboratively in a remote team environment.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. These include email marketing platforms such as Klaviyo and Mailchimp for campaign management, Google Analytics for performance tracking, and CRM systems for customer data management. Familiarity with design software like Adobe Creative Suite can also enhance the email creation process.

Ideal Candidates

The ideal candidate will possess a strong creative flair combined with analytical prowess. They should be detail-oriented yet strategic, demonstrating the ability to balance innovative ideas with data-driven decisions. A passion for the skincare industry and understanding consumer behavior in the DTC space will be crucial for success in this role. Excellent communication skills, a collaborative spirit, and a proactive approach to problem-solving are essential attributes for this position.