Email Marketing Manager (Remote, DTC Skincare)

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Written by AI from the job title and company, not by Hire With Jarvis, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Hire With Jarvis will play a crucial role in driving engagement and sales for our direct-to-consumer (DTC) skincare brand. This remote position involves strategizing, executing, and optimizing email marketing campaigns to effectively reach our target audience. The successful candidate will leverage analytics and customer insights to enhance customer experience and drive retention while collaborating closely with the marketing and creative teams to maintain the brand's voice and aesthetic across all communications.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase brand awareness and revenue.
• Create, test, and optimize engaging email campaigns in alignment with the overall marketing strategy.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvements.
• Segment email lists to ensure campaigns are targeted and relevant to different customer groups.
• Collaborate with designers and copywriters to produce high-quality emails that resonate with the audience.
• Manage the email marketing calendar, ensuring timely and consistent communication with subscribers.
• Stay updated on industry trends and best practices in email marketing, applying innovative techniques where appropriate.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and best practices for email deliverability.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing, preferably within the skincare or beauty industry.
• Proficient in email marketing tools such as Mailchimp, Klaviyo, or similar platforms.
• Strong understanding of email marketing analytics and A/B testing methodologies.
• Excellent copywriting and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Experience with HTML/CSS for email design is a strong plus.

Technologies & Tools

The Email Marketing Manager will work with a variety of technologies and tools to facilitate campaign deployment and analysis. Key technologies include email marketing platforms such as Mailchimp and Klaviyo, customer relationship management (CRM) systems, Google Analytics for tracking performance metrics, and design tools like Adobe Creative Suite for artwork creation. Familiarity with automation tools and data analysis software is also advantageous in this role.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Hire With Jarvis possesses a strong analytical mindset and creative flair. They should demonstrate a passion for skincare and a deep understanding of the DTC marketing landscape. A collaborative spirit, combined with the ability to think strategically, will set them apart. They should thrive in a remote working environment and be proactive in taking initiatives that drive brand growth and customer loyalty.