Email Marketing Manager REMOTE

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Written by AI from the job title and company, not by Phaxis, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Phaxis will be responsible for strategizing, executing, and optimizing email marketing campaigns that align with our overall marketing strategy. This role entails working closely with cross-functional teams to enhance customer engagement, increase conversion rates, and drive revenue growth through effective email communication. The ideal candidate will possess a strong understanding of email marketing best practices and metrics, as well as a creative flair for content creation and design.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase brand awareness and drive customer engagement.
• Design and manage email campaigns, including crafting email content, defining target audiences, and scheduling sends.
• Analyze email performance metrics and generate reports to assess campaign effectiveness, making data-driven recommendations for future improvements.
• Collaborate with the content team to ensure consistent messaging and branding across all email communications.
• Manage email databases and ensure compliance with GDPR and other relevant regulations.
• Conduct A/B testing to optimize subject lines, content, and calls-to-action for better engagement.
• Stay current with trends in email marketing and implement innovative techniques to enhance overall strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing roles.
• Deep knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong analytical skills and experience with email performance metrics and analytics tools.
• A proven track record of creating successful email campaigns that drive engagement and conversions.
• Excellent copywriting and editing skills, with a keen attention to detail.
• Familiarity with HTML and CSS for email design is preferred.

Technologies & Tools

The Email Marketing Manager will work extensively with technologies and tools such as email marketing platforms including Mailchimp, HubSpot, and Constant Contact. Proficiency in analytics tools, like Google Analytics and A/B testing software, will be essential for measuring campaign performance. Additionally, familiarity with customer relationship management (CRM) tools and basic HTML/CSS for email design will be beneficial.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will exhibit a strong blend of creativity and analytical thinking, demonstrating the ability to craft compelling narratives that resonate with various audiences. They should showcase excellent project management skills, allowing them to handle multiple campaigns simultaneously and meet deadlines. A proactive self-starter attitude, combined with a passion for digital marketing trends and best practices, will make someone particularly well-suited for this role at Phaxis.