Email Marketing Manager (REMOTE)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Revvity, so some details may not match this job. The employer's own page has the real description.

Job Overview

Revvity is seeking an experienced Email Marketing Manager to drive our email marketing strategy and initiatives on a remote basis. In this role, you will be responsible for developing, executing, and optimizing email campaigns aimed at increasing engagement, improving conversion rates, and fostering customer loyalty. You will be collaborating closely with cross-functional teams to create compelling content and strategically analyze campaign performance metrics to inform future marketing efforts.

Job Responsibilities

• Design and implement effective email marketing campaigns that align with company goals and objectives.
• Segment email lists for targeted campaigns based on customer behavior and preferences.
• Analyze campaign performance metrics to identify areas for improvement and optimize future campaigns.
• Manage email marketing timelines, ensuring timely delivery and compliance with established standards.
• Collaborate with design and content teams to create eye-catching emails that resonate with the audience.
• Stay updated on industry trends and best practices in email marketing to ensure competitive advantage.
• Monitor and manage the email marketing budget to maximize ROI.
• Develop A/B testing strategies for continuous improvement of email campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or a similar role.
• Proficient in email marketing software such as Mailchimp, HubSpot, or similar tools.
• Strong understanding of email deliverability, segmentation, and compliance (GDPR, CAN-SPAM).
• Excellent writing and editing skills with a keen eye for detail.
• Experience with HTML/CSS for basic email template modifications.
• Strong analytical skills with proficiency in using analytics tools (Google Analytics, etc.).
• Ability to work independently and collaboratively in a remote work environment.

Technologies & Tools

The Email Marketing Manager will predominantly work with email marketing platforms such as Mailchimp or HubSpot for campaign management and analytics. Familiarity with customer relationship management (CRM) tools, such as Salesforce, is also beneficial, along with analytics software for performance tracking and reporting. Proficiency in HTML and CSS is important for customizing email templates to enhance engagement.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role at Revvity will possess a creative mindset coupled with strong analytical skills, allowing them to craft compelling campaigns that yield measurable results. A self-starter who is proactive and detail-oriented will thrive in this position, alongside having a passion for digital marketing and a desire to stay ahead of emerging trends. Collaboration and communication skills are crucial, as well as the ability to adapt to fast-paced environments while managing multiple projects and deadlines.