Email Marketing Manager - Remote within the US or In Office (PA, CA, UT)

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Written by AI from the job title and company, not by Nav Technologies, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Nav Technologies, Inc. is responsible for developing, executing, and optimizing email marketing campaigns that drive customer engagement and contribute to overall business goals. This role requires a strategic thinker with a solid understanding of email marketing best practices, analytics, and customer segmentation to effectively communicate and create compelling email content. The successful candidate will collaborate with cross-functional teams to enhance brand awareness and foster customer loyalty through targeted email initiatives.

Job Responsibilities

• Develop and implement email marketing strategies that align with company objectives and overall marketing plans.
• Create and manage an email calendar, ensuring timely delivery of campaigns and promotional material.
• Segment email lists based on various factors to maximize engagement and conversion rates.
• Analyze campaign performance metrics and conduct A/B testing to optimize email content, design, and timing.
• Collaborate with graphic designers and copywriters to craft compelling email copy and visuals.
• Maintain email marketing database and ensure data privacy compliance.
• Monitor competitor and industry trends to identify new opportunities for email marketing initiatives.
• Provide weekly and monthly reporting on campaign performance and make recommendations for improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or related digital marketing position.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or equivalent tools.
• Strong understanding of email best practices, including segmentation, targeting, and compliance (CAN-SPAM, GDPR).
• Excellent analytical and problem-solving skills with a data-driven approach.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Strong written and verbal communication skills.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to drive email marketing campaigns, including but not limited to email service providers (ESPs) such as Mailchimp and HubSpot, customer relationship management systems (CRMs) like Salesforce, and analytics tools including Google Analytics for performance measurement. Familiarity with HTML and CSS is a plus, as it helps in customizing email templates to achieve desired outcomes.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at Nav Technologies, Inc. possess a passion for crafting engaging marketing content and a strong understanding of email marketing trends and technologies. They display a proactive approach to identifying opportunities for improvement and demonstrate the ability to adapt quickly to changing market conditions. Candidates should be detail-oriented, organized, and able to work independently while maintaining strong communication with team members across various functions.