Email Marketing Manager - Remote within the US or In Office (PA, CA, UT)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Nav Technologies, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Nav Technologies, Inc. will be responsible for developing, implementing, and optimizing our email marketing strategy to drive customer engagement and conversion. This role includes managing the entire email lifecycle from brainstorming and design to execution and analysis, ensuring that all campaigns are aligned with the overall marketing objectives. The successful candidate will collaborate with cross-functional teams and utilize best practices to create compelling content that resonates with our target audience while maintaining brand consistency.

Job Responsibilities

• Develop and execute end-to-end email marketing campaigns, including planning, design, content creation, and analysis.
• Manage and optimize email lists, ensuring proper segmentation for targeted campaigns.
• Analyze campaign performance, generate reports, and make data-driven recommendations for improvements.
• Collaborate with design and content teams to ensure emails are visually appealing and consistent with brand guidelines.
• Stay updated on industry trends and best practices to ensure innovative email marketing strategies.
• Implement A/B testing to enhance email performance and user engagement.
• Monitor deliverability metrics and take necessary actions to improve inbox placement rates.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing or a related field.
• Proficient in email marketing platforms, such as Mailchimp, HubSpot, or Salesforce Marketing Cloud.
• Strong understanding of email marketing metrics, analytics, and reporting.
• Excellent written and verbal communication skills, with the ability to create engaging content.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to enhance email marketing efforts, including but not limited to:

• Email marketing software (Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Analytics tools (Google Analytics, Power BI) for performance tracking.
• Design software (Adobe Creative Suite, Canva) for content creation.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position is a proactive and analytical thinker with a passion for digital marketing. They possess strong creativity combined with technical proficiency in email marketing technologies. Successful candidates will demonstrate excellent interpersonal and communication skills, the ability to work collaboratively in a team environment, and a results-oriented mindset focused on growth and continuous improvement.