Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Saatchi Art, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Saatchi Art will be responsible for designing, implementing, and managing comprehensive email marketing campaigns to engage our audience and drive sales. This role will involve analyzing performance metrics, optimizing campaigns based on data-driven insights, and collaborating with cross-functional teams to ensure alignment with overall marketing strategies. The ideal candidate will possess a deep understanding of email marketing best practices, strong analytical skills, and a creative approach to content development.

Job Responsibilities

• Develop and execute strategic email marketing campaigns that align with business objectives.
• Create engaging and optimized email content that resonates with our target audience.
• Segment email lists to ensure targeted messaging and improve engagement rates.
• Analyze and report on campaign performance, providing actionable insights for ongoing improvement.
• Manage the email marketing calendar, coordinating with other marketing initiatives and promotions.
• Conduct A/B testing on email subject lines, content, and formats to maximize effectiveness.
• Stay updated on industry trends and software advancements in email marketing strategies.
• Collaborate with design and content teams to create visually appealing and impactful emails.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent written communication skills with a keen eye for detail.
• Knowledge of HTML/CSS for email design is a plus.
• Experience with A/B testing and performance optimization techniques.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools including email marketing software, customer relationship management (CRM) systems, analytics platforms, and design software. Familiarity with tools such as Google Analytics, A/B testing platforms, and HTML/CSS for email development will be essential for optimizing campaign performance and enhancing the user experience.

Ideal Candidates

The ideal candidates for this position will possess a combination of creativity, strategic thinking, and analytical prowess. They should be detail-oriented, able to thrive in a fast-paced environment, and effectively manage multiple projects and deadlines. A collaborative spirit and strong communication skills are essential, as this role will require working closely with various teams. Furthermore, a proactive approach to learning and adapting to industry changes will contribute to the success of the email marketing initiatives at Saatchi Art.