Email Marketing Manager

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Written by AI from the job title and company, not by Saatchi Art, so some details may not match this job. The employer's own page has the real description.

Overview

As an Email Marketing Manager at Saatchi Art, you will be responsible for developing and executing comprehensive email marketing strategies to engage our audience, drive conversions, and enhance brand loyalty. This role involves the management of end-to-end email campaigns, from conceptualization to analysis, utilizing data-driven insights to optimize performance and achieve marketing objectives. You will collaborate closely with cross-functional teams, including design, content, and analytics, to deliver creative and impactful email communications that resonate with our customer base.

Job Responsibilities

• Develop and implement email marketing strategies that align with overall business goals.
• Create, design, and execute compelling email campaigns, managing the production calendar to ensure timely delivery.
• Analyze campaign performance metrics and generate actionable insights to enhance engagement and conversion rates.
• Segment the email list to deliver targeted content to various audience segments, enhancing personalization efforts.
• Maintain and optimize the email marketing platform, ensuring compliance with best practices and regulations.
• Collaborate with content and design teams to produce high-quality, visually appealing email content.
• Conduct A/B testing to refine strategies and maximize audience engagement.
• Monitor industry trends and competitor activities to inform email marketing tactics.
• Train and mentor junior team members on email marketing best practices and tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Excellent written and verbal communication skills.
• Experience with HTML and CSS for email development is preferred.
• Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

The Email Marketing Manager will leverage a variety of technologies and tools to execute and optimize email campaigns. This includes email marketing software such as Mailchimp or HubSpot for campaign management, Google Analytics for performance tracking, and tools for customer relationship management (CRM) like Salesforce. Additionally, proficiency in A/B testing platforms and tools for segmenting and analyzing customer data will be essential for achieving targeted marketing results.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Saatchi Art will possess a blend of creativity and analytical prowess, with a deep understanding of email marketing best practices. They will have a strong inclination towards collaborative teamwork, demonstrating the ability to work effectively with cross-functional teams. A proactive approach to problem-solving, excellent time management skills, and a passion for the arts will further enhance their fit within our dynamic and artistic environment. Candidates should be forward-thinking individuals who are eager to innovate and drive growth through effective email marketing strategies.