Email Marketing Manager

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Written by AI from the job title and company, not by Saatchi Art, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Saatchi Art is responsible for developing, executing, and optimizing email marketing strategies aimed at increasing engagement and driving sales. This position requires a deep understanding of email marketing best practices as well as the ability to analyze performance metrics and translate findings into actionable improvements. The successful candidate will work closely with cross-functional teams to ensure that email campaigns align with overall marketing strategies and deliver exceptional customer experiences.

Job Responsibilities

• Develop and implement email marketing strategies that align with Saatchi Art’s objectives.
• Create and manage comprehensive email marketing campaigns, including promotion, segmentation, and automation workflows.
• Analyze campaign performance metrics and KPIs, providing insights for continuous improvement.
• Collaborate with the content and design teams to ensure compelling, high-quality email content and graphics.
• Maintain and grow the email subscriber base through strategic initiatives and tactics.
• Conduct A/B testing to optimize email formats, subject lines, and content for maximum engagement and conversion rates.
• Monitor industry trends and competitor strategies to identify new opportunities.
• Ensure compliance with email regulations, including GDPR and CAN-SPAM laws.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Proficient in email marketing platforms (such as Mailchimp, Constant Contact, or similar).
• Strong understanding of email segmentation, targeting, and personalization techniques.
• Excellent analytical skills with the ability to interpret metrics and performance data.
• Strong written and verbal communication skills.
• Knowledge of HTML/CSS is a plus.

Technologies & Tools

The Email Marketing Manager will work with various technologies and tools to enhance email marketing efforts. Key resources include major email marketing software (e.g., Mailchimp, HubSpot), customer relationship management (CRM) systems, analytics tools (such as Google Analytics), and design software (such as Adobe Creative Suite). Familiarity with marketing automation platforms and A/B testing tools will also be crucial in executing effective campaigns.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role at Saatchi Art is detail-oriented, creative, and data-driven, possessing the ability to think critically and strategically. A passion for art and a deep understanding of customer engagement are essential to craft compelling narratives that resonate with our audience. Strong organizational skills and the capability to manage multiple projects simultaneously will ensure excellence in execution. Furthermore, an adaptable mindset and a willingness to learn will help the candidate thrive in our dynamic and fast-paced environment.