Email Marketing Manager - Salesforce Marketing Cloud

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Written by AI from the job title and company, not by Creative Circle, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Email Marketing Manager - Salesforce Marketing Cloud at Creative Circle will be responsible for developing and executing email marketing strategies that enhance engagement and drive conversions. This role involves leveraging Salesforce Marketing Cloud to create responsive and automated email campaigns that align with business objectives. The ideal candidate will work closely with cross-functional teams to ensure that email communications are consistent with brand messaging, audience targeting, and overall marketing goals.

Job Responsibilities

• Develop and manage email marketing strategies utilizing Salesforce Marketing Cloud.
• Create and execute segmented email campaigns focused on customer retention and acquisition.
• Analyze campaign performance and metrics to continuously optimize email effectiveness.
• Collaborate with designers and content creators to ensure emails are visually appealing and on-brand.
• Ensure compliance with relevant regulations and best practices regarding email campaigns.
• Conduct A/B testing to identify the best-performing elements of email communications.
• Manage and maintain a detailed email marketing calendar to align with broader marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing, preferably within an agency or corporate environment.
• Proficiency in Salesforce Marketing Cloud or similar email marketing platforms.
• Strong analytical skills and ability to interpret data for campaign optimization.
• Excellent written and verbal communication skills.
• Experience with HTML/CSS for email design and troubleshooting.
• Familiarity with marketing automation concepts and tools.

Technologies & Tools

This position will primarily utilize Salesforce Marketing Cloud for campaign management and analysis. Other tools may include email testing platforms, customer relationship management software, and analytics tools for performance tracking and reporting. Familiarity with HTML and JavaScript will also be beneficial for customizing email templates and troubleshooting.

Ideal Candidates

The ideal candidate for this role will possess a proactive approach to problem-solving, demonstrating creativity and innovation in email marketing strategies. They should exhibit strong organizational skills, be detail-oriented, and have the ability to manage multiple projects simultaneously. Furthermore, a successful candidate will have a passion for data-driven marketing and a keen interest in staying updated on industry trends and best practices.