Email Marketing Manager (SFMC)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by IGNITE Fitness Holdings, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager (SFMC) at IGNITE Fitness Holdings will be responsible for developing and executing strategic email marketing campaigns aimed at enhancing customer engagement and retention. This role entails analyzing campaign performance data, leveraging Salesforce Marketing Cloud (SFMC) to design and deploy effective email strategies, and collaborating with cross-functional teams to ensure brand consistency. The candidate will play a key role in driving the overall email marketing strategy while identifying opportunities for continuous improvement to maximize ROI.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase customer engagement and retention.
• Utilize Salesforce Marketing Cloud (SFMC) to create, manage, and optimize email campaigns.
• Analyze campaign metrics and key performance indicators (KPIs) to assess campaign effectiveness and inform future strategies.
• Collaborate with content, design, and other cross-functional teams to produce creative and impactful email content.
• Manage email lists and segmentation to ensure targeted messaging that resonates with specific customer segments.
• Stay updated on industry trends and best practices for email marketing and implement them innovatively.
• Conduct A/B testing to refine messaging, design, and send times for improved open and click-through rates.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, preferably with hands-on experience using Salesforce Marketing Cloud (SFMC).
• Proficiency in email design and coding, as well as experience with HTML/CSS.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• A proven track record of managing successful email marketing campaigns from conception to execution.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to facilitate the execution of email campaigns. Key tools include Salesforce Marketing Cloud (SFMC) for campaign management, analytics platforms for performance tracking, and design software for creating visually appealing email templates. Familiarity with Customer Relationship Management (CRM) systems and different email authentication tools will also be beneficial for the role.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at IGNITE Fitness Holdings will possess a strategic mindset combined with a creative flair. They will be detail-oriented, results-driven, and skilled in utilizing data to inform decisions. Strong interpersonal skills are essential, as the candidate will work collaboratively with numerous departments. The ability to adapt to a fast-paced environment while maintaining a focus on delivering high-quality outcomes is paramount. A genuine passion for fitness and wellness would be an added advantage in aligning with the company’s mission and vision.