Email Marketing Manager, Sophia

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Written by AI from the job title and company, not by Strategic Education, Inc, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Strategic Education, Inc. will be responsible for developing and executing email marketing strategies that align with the company's vision and reach its target audience effectively. This role requires a creative and analytical mindset, as the manager will oversee campaign automation, segmentation, and reporting to optimize performance. The ideal candidate will work closely with cross-functional teams, ensuring that all email initiatives are aligned with broader marketing goals and deliver strong engagement and conversion rates.

Job Responsibilities

• Develop and manage comprehensive email marketing campaigns that support brand awareness and customer retention.
• Analyze campaign performance metrics and create reports to communicate results to stakeholders.
• Conduct A/B testing to optimize email content, layout, and audience targeting.
• Maintain and manage subscriber lists, ensuring compliance with data protection regulations.
• Collaborate with design and content teams to create engaging email content and visuals.
• Segment audiences to ensure personalized and targeted messaging.
• Stay up-to-date with the latest industry trends, best practices, and technological advancements in email marketing.
• Manage email marketing budget and ensure efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing, preferably in a managerial capacity.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS for email design is a plus.
• Ability to work collaboratively in a team-oriented environment.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to facilitate their marketing efforts. These include but are not limited to email marketing platforms like Mailchimp and HubSpot, customer relationship management software such as Salesforce, and analytics tools like Google Analytics. Familiarity with design software for layout and visuals, as well as collaboration tools like Asana or Trello, is also beneficial.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position are those who exhibit strong attention to detail, exceptional organizational skills, and the ability to think strategically while executing tactical plans. They should possess creativity and innovation in their approach to email marketing, combined with a data-driven mentality that focuses on measurable results. Moreover, strong interpersonal skills and the ability to thrive in a fast-paced environment are essential traits that will benefit the candidate in this role.