Email Marketing Manager

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Written by AI from the job title and company, not by Stride, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Stride, Inc. will be responsible for developing and executing comprehensive email marketing campaigns that drive engagement and conversion. This role requires a strategic thinker with a strong analytical background who can leverage data and insights to optimize campaign performance. The Email Marketing Manager will collaborate closely with various departments to ensure alignment with broader marketing initiatives and corporate goals, while optimizing user journeys through effective email communications.

Job Responsibilities

• Design, implement, and manage email marketing campaigns from conception to execution.
• Monitor and analyze campaign performance metrics to drive improvements and optimize results.
• Develop targeted email lists and manage user segmentation to ensure relevant messaging.
• Collaborate with content teams to create engaging email templates and promotional content.
• Conduct A/B testing to evaluate the effectiveness of email strategies and client engagement.
• Ensure compliance with email regulations and best practices across all campaigns.
• Provide reports and insights to the marketing team and senior management on email performance.
• Maintain the email marketing database and ensure data hygiene for better targeting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Strong knowledge of HTML/CSS for email design and troubleshooting.
• Excellent analytical skills and experience with data analytics tools to track performance.
• Strong understanding of email marketing best practices including deliverability and compliance.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to execute their marketing strategies effectively. Familiarity with email marketing platforms such as Mailchimp, HubSpot, or similar tools will be essential. The role also requires the use of data analytics software such as Google Analytics, as well as design tools like Canva or Adobe Creative Suite for creating visually appealing email layouts. Additionally, working knowledge of CRM systems will be necessary to manage customer data and interactions efficiently.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role at Stride, Inc. is a proactive and creative individual with a strong attention to detail and a passion for digital marketing. They will possess excellent communication skills, enabling them to work effectively across teams and articulate their strategies clearly. A successful candidate will be highly organized, able to manage multiple projects simultaneously while adhering to deadlines. Furthermore, candidates should display a continuous learning mindset, staying updated on the latest email marketing trends and technologies.