Email Marketing Manager

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Written by AI from the job title and company, not by The Johns Hopkins University, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at The Johns Hopkins University is responsible for developing and executing comprehensive email marketing campaigns that effectively engage our audience, enhance brand visibility, and drive enrollment. This position requires a strategic thinker with excellent analytical skills who can leverage data to optimize campaigns and ensure the delivery of impactful messaging. The Email Marketing Manager will collaborate with various teams to align messaging across platforms, uphold best practices, and utilize innovative approaches to improve campaign performance.

Job Responsibilities

• Develop, implement, and oversee email marketing strategies to increase engagement and conversion rates.
• Conduct audience segmentation and targeting to ensure tailored messaging aligns with institutional goals.
• Create and execute A/B testing to determine the most effective content strategies and design elements.
• Analyze campaign performance data and report insights to optimize future campaigns.
• Collaborate with cross-functional teams to ensure email content aligns with overarching marketing strategies.
• Manage the email marketing calendar, ensuring timely delivery of all communication.
• Ensure compliance with relevant laws and regulations, including GDPR and CAN-SPAM.
• Develop and maintain best practices for email marketing, including audience engagement strategies and response optimization.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficient in email marketing software and CRM platforms (e.g., Mailchimp, Salesforce).
• Strong analytical skills with experience in interpreting data and making data-driven decisions.
• Excellent written and verbal communication skills with a keen eye for detail.
• Knowledge of HTML/CSS for email development preferred.
• Ability to manage multiple projects simultaneously and prioritize effectively.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to carry out their responsibilities, including but not limited to various email marketing software (such as Mailchimp, Constant Contact), data analytics platforms (such as Google Analytics), Customer Relationship Management (CRM) systems (like Salesforce), and design tools for email template creation (such as Adobe Creative Suite).

Ideal Candidates

The ideal candidate for this position will exhibit strong project management abilities and a detail-oriented mindset, allowing them to orchestrate successful email campaigns from conception to execution. They should possess a genuine passion for digital marketing and a proactive approach to learning new trends and technologies. Effective interpersonal skills are crucial, as this role requires collaboration across departments. Furthermore, candidates who are adaptable to fast-paced environments and demonstrate creativity in their marketing strategies will thrive in this position.