Email Marketing Manager (US)

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Written by AI from the job title and company, not by Thrive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Thrive will be responsible for developing and executing comprehensive email marketing strategies to drive customer engagement, retention, and conversion. This role involves analyzing metrics to optimize email performance, segmenting the audience for targeted messaging, and collaborating closely with cross-functional teams to align campaigns with the overall marketing objectives. The successful candidate will play a vital role in enhancing brand loyalty and fostering strong customer relationships through effective email communication.

Job Responsibilities

• Develop and implement email marketing strategies that align with Thrive's overall marketing goals.
• Create and manage a calendar of email campaigns, ensuring timely and consistent communication with customers.
• Analyze campaign performance metrics and KPIs, providing actionable insights for continuous improvement.
• Segment audience data to deliver personalized and targeted email content to various customer groups.
• Collaborate with graphic designers and content creators to produce engaging email copy and visuals.
• Conduct A/B testing on subject lines, content, and layouts to maximize engagement rates.
• Monitor deliverability rates and maintain compliance with email marketing regulations.
• Manage email marketing platforms and tools to streamline campaign delivery and performance tracking.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in email marketing or digital marketing roles.
• Proficiency in email marketing software such as Mailchimp, HubSpot, or similar platforms.
• Strong analytical skills with experience in interpreting email marketing metrics.
• Excellent written and verbal communication skills.
• Familiarity with HTML and CSS for email layout customization.
• Knowledge of email best practices and compliance regulations (e.g., CAN-SPAM, GDPR).

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools to achieve their objectives. This includes but is not limited to email marketing platforms such as Mailchimp, Klaviyo, or HubSpot, as well as analytical tools like Google Analytics and performance tracking dashboards. Familiarity with CRM systems and social media management tools will also be beneficial for integrating marketing strategies across multiple channels.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a creative mindset combined with strong analytical abilities. They should be results-driven, able to prioritize tasks in a fast-paced environment, and demonstrate a keen understanding of customer behavior and preferences. A proactive approach to problem-solving, along with excellent team collaboration skills, will be essential for success in this role. Candidates who are passionate about digital marketing trends and innovative marketing strategies will thrive at Thrive.