EverPro - Product Marketing Manager (Remote, US or CAN)

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Written by AI from the job title and company, not by EverCommerce, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager at EverCommerce will play a pivotal role in developing and executing marketing strategies that enhance product positioning and drive customer engagement. This role involves collaborating with cross-functional teams to convey product value, support sales efforts, and ensure seamless communication of market needs. The successful candidate will analyze competitive landscapes, foster product awareness, and oversee marketing campaigns that align with business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with overall company goals.
• Conduct market research to identify customer needs, preferences, and trends in the product landscape.
• Collaborate with product management and sales teams to communicate product positioning effectively.
• Design and execute marketing campaigns across various channels to increase product visibility and sales.
• Analyze performance metrics and adjust strategies as needed to optimize campaigns and sales efforts.
• Prepare and present product marketing materials and training for sales teams.
• Maintain expert knowledge of industry trends, competitors, and market dynamics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in product marketing or a related function.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in using digital marketing tools and strategies.
• Experience in B2B marketing is highly preferred.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, data analytics tools including Google Analytics, and project management software such as Asana or Trello. Familiarity with social media advertising platforms will also be necessary to support online campaigns.

Ideal Candidates

The ideal candidate for the Product Marketing Manager position at EverCommerce should demonstrate a passion for driving product success through innovative marketing strategies. They should be highly analytical, creative, and possess the ability to work collaboratively in a fast-paced environment. A self-motivated leader with excellent project management skills and a deep understanding of customer behaviors will thrive in this role. Adaptability and a strong eagerness to learn and grow within the company will further make a candidate stand out.