Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Overview

The Field Marketing Manager at Pearson is responsible for developing and executing regional marketing strategies aimed at driving demand for our educational products and services. This role involves collaborating with cross-functional teams to ensure alignment with company objectives, implementing marketing initiatives, and cultivating relationships with key stakeholders. Additionally, the Field Marketing Manager will analyze market trends and performance metrics to optimize campaigns, ensuring that marketing efforts effectively resonate with target audiences.

Job Responsibilities

• Develop and implement strategic field marketing plans tailored to regional markets.
• Collaborate with the sales team to identify opportunities for market penetration and customer engagement.
• Execute promotional events and initiatives that enhance brand presence and drive lead generation.
• Analyze market research and competitor activity to inform campaign strategy and target outreach.
• Manage budgets for field marketing activities, ensuring cost-effectiveness and return on investment.
• Work closely with the product marketing team to align messaging and positioning of products.
• Track and report on campaign performance metrics, making data-driven adjustments as necessary.
• Build and maintain strong relationships with local academic institutions and key stakeholders in the education sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in field marketing or a related marketing role.
• Proven track record in managing successful marketing campaigns and events.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical skills with a focus on data-driven decision making.
• Exceptional interpersonal and communication skills to effectively engage with diverse stakeholders.
• Ability to work independently and as part of a team in a remote work environment.

Technologies & Tools

The Field Marketing Manager will utilize various technologies and tools to enhance marketing effectiveness and track performance. Familiarity with customer relationship management (CRM) software, marketing automation platforms, social media management tools, and analytics software is essential. Proficiency in Microsoft Office Suite and collaboration tools such as Zoom or Slack is also expected to facilitate seamless communication and project management in a remote work environment.

Ideal Candidates

The ideal candidate for the Field Marketing Manager position possesses a dynamic and proactive approach to marketing, with a strong focus on collaboration and results-driven strategies. They should be innovative thinkers who can adapt to the rapidly changing educational landscape while demonstrating a passion for improving student learning outcomes. Strong leadership qualities, a high degree of self-motivation, and the ability to thrive in a remote work setting are essential characteristics that will contribute to success in this role.